HOLIDAYFEST 2024

What’s New on South Lake Avenue

10,000+ Attend South Lake Events!

The South Lake Business Association presents several South Lake Avenue events throughout the year with an annual attendance of over 10,000 visitors.  Signature events include the Taste of South Lake and the South Lake Holiday Celebration. South Lake events provide an ideal environment to showcase your business and offer superb demographics with a local and regional draw.  Strategic event campaigns offer […]

March e-News! Special Events and Promotions!

Special events, promotions and more on South Lake!   For more details, click to view South Lake’s March Newsletter.  Sign up to receive the monthly newsletter and learn more about special events, promotions and more!  Signing up is easy and can be done in two easy steps:  Visit South Lake Avenue Complete the green “Sign Up” box located […]

February e-News! Special Events and Promotions!

Special events, promotions and more on South Lake!   For more details, click to view South Lake’s February Newsletter.  Sign up to receive the monthly newsletter and learn more about special events, promotions and more!  Signing up is easy and can be done in two easy steps:  Visit South Lake Avenue Complete the green “Sign Up” box located […]

2013 Pasadena Rock ‘n’ Roll Marathon

The Pasadena Rock ’n’ Roll Half Marathon is scheduled to occur on Sunday, February 17, 2013 and will feature a half marathon distance race that will start and end at the Rose Bowl.  The course will wind through historic landmarks and business districts and will feature live entertainment at key spectator spots and at the […]

Taste of South Lake 2012 Video

South Lake Avenue’s 4th Annual Food and Wine Festival, Taste of South Lake, was held on Saturday, October 13, 2012. Presented by the South Lake Business Association co-sponsored by Real Food Daily and Hurst/Harrigan Associates. Several thousand guests enjoyed offerings from the restaurants of South Lake Avenue, prizes, a special live cooking demo, a beer […]

New Businesses, Events and More On South Lake!

New businesses, special events and more on South Lake!   For more details, click to view South Lake’s January Newsletter.  Sign up to receive the monthly newsletter and learn more about special events, promotions and more!  Signing up is easy and can be done in two easy steps:  Visit South Lake Avenue Complete the green “Sign Up” box located […]

South Lake Avenue – Good For Business!

By Shan Li, Los Angeles Times, 1/4/12 – Macy’s to close six stores nationwide, including one in Pasadena. The store on Colorado Boulevard will be closed but another Macy’s on Lake Avenue will remain open. Other stores are being closed in Las Vegas, Houston and Honolulu. Retail giant Macy’s Inc. said it would close a […]

2012: South Lake’s Year In Pictures!

Thank you to everyone who supported, participated in and attended South Lake events in 2012.  Enjoy the following pictures! Taste of South Lake South Lake Holiday Celebration Make Music Pasadena (South Lake Stage) View South Lake Avenue’s Picture and Video Gallery!