What’s New on South Lake Avenue

March Promotions on South Lake!

Enjoy March Promotions on South Lake! Learn more by visiting the South Lake Avenue March Newsletter where you can sign up to receive monthly newsletters!

Valentine’s Day Promotions!

Enjoy Valentine’s Day Promotions on South Lake! Learn more by visiting the South Lake Avenue February Newsletter where you can sign up to receive monthly newsletters!

New Year Sales and Promotions!

Enjoy New Year Sales and Promotions on South Lake! Learn more by visiting the South Lake Avenue January Newsletter where you can sign up to receive monthly newsletters!

Holidayfest Shop, Dine and Win, Winners!

On Saturday, December 4, 2021 the South Lake Avenue District in Pasadena hosted Holidayfest Shop, Dine & Win on South Lake Avenue! This was a promotional campaign to encourage community members and guests to support Pasadena local businesses located within the South Lake Avenue District by shopping and dining on South Lake Saturday, December 4th […]

Rose Parade Route Closures

Colorado Blvd. will close beginning at 10:00 pm on Friday, December 31, 2021 and will remain closed through the conclusion of thestaging and clean-up following the parade. The parade route will re-open by 2:00 pm on Saturday, January 1, 2022.  For more information, please visit: Parade Route Closure Public Access Maps

Mark Your Calendar! Saturday, Dec. 4th, 12-5pm

On Saturday, December 4th the South Lake Avenue District in Pasadena invites you to Holidayfest! Shop, Dine & Win on South Lake Avenue! View details in South Lake’s November Newsletter where you can sign up to receive monthly news and updates!

October Promotions!

Don’t get spooked by October promotions on South Lake! Learn more by visiting the South Lake Avenue October Newsletter where you can sign up to receive monthly newsletters!

Rose Bowl Half Marathon Road Closures

On Sunday, September 26, The McCourt Foundation will host the Rose Bowl Half Marathon & 5K. Street closures will begin at 6:00am for a 7:00am start time. The streets will begin to reopen at an 18/min mile pace. For more information, please visit Rose Bowl Half Marathon and Road Closures.